There is a new buzzword going around in the wellness industry and it is already setting new health trends across the world. The word is Adaptogens. But what exactly are these adaptogens and why is the West talking about them?
Read on, we’ll explain why you too should take more interest in this.Adaptogens are non-toxic plants that are marketed to have peculiar health benefits. They help the body deal with stress. The theory behind these adaptogens is that they stimulate your body’s stress-protection response against stressors of all kinds, whether physical, chemical, or biological. As the name suggests, these herbs and plants are designed to help you adapt to stress.
Have you seen these adaptogen herbs or plants before?
Yes! These herbs and roots have been used for centuries in Ayurveda but they’re having a renaissance today. These adaptogens include holy basil (tulsi), ashwagandha, Amalaki, Shatavari, etc. These plants have always been around in India and Indian ayurvedic health products.
So, why are these adaptogens suddenly getting so popular?
After the Covid-19 pandemic, people have turned more conscious of their immune power. They are more mindful of their health and by opposition, all the stressors. Adaptogens are gaining popularity because of three main factors- they are non-toxic, they are taken in normal quantities and research has shown that these adaptogens interact with the hypothalamic-pituitary-adrenal (HPA) axis, which regulates the stress response, metabolism and immune system responses. By influencing the HPA axis, the belief is these adaptogens keep your stress levels in a more neutral state.
If this is just another trend, why should you care?
We should be excited that mainstream media is getting aware of the ancient wisdom of Indian herbs and rare plants. This awareness, backed by science, brings a mindful change in how people are taking care of their own health. This is why we believe this is not just a trend. This is a realization. With more and more conversations and research, this realization is only growing stronger. For you, this is not just a trend, this is an exciting opportunity. If people are seeking healthier ways of living, your business can provide innovative products and services that help these people lead a healthier and happier life.
Let’s look at how these adaptogens are currently consumed.
Some of these herbs like holy basil can be eaten as a part of the meal and some are consumed as supplements or brewed into teas. Many of these adaptogens are available in capsules as well. You may have also used some medicated oils. Products of ashwagandha are already gaining market share in the gym and dietary supplements and in the beauty industry as well. These adaptogens can be useful for people of all ages across all walks of life.
The road ahead…
Instead of waiting for the ‘marketing’ to educate the world about adaptogens, you can stay ahead of the curve with your unique products and services. With our high-quality raw materials, your products can provide the solution that people all over the world are actively seeking.
Check out the following adaptogenic products that we offer you
And many more…